The Bot Chronicles S01E06: How to define your bot personality

  • For whom are we building a bot? (link to episode 5)
  • Who is our bot?
  • How do we define what our bot does?
  • How do we test and evaluate our bot?

Who is your bot?

Personality traits

Step 1: define personality traits

Step 2: scaling the personalities

Step 3: visualize the personality

Step 4: Tone of voice

  • Talk with your brand representatives to get to know more about the brand and it’s values. You’ll be surprised how people, even within your own company, will have a different opinion on what they think your brand stands for.
  • Gather examples of communication your brand has had so far, and do this over different channels. How do you address people on your site, on social channels, in printed media,…?
  • Try to detect style and colloquials used throughout the communication tree. “Thank you very much for your time” vs “Thx a bunch” is quite different as you can see.
  • Scour interactions your brand had with “real people” and learn from those. See if your support desk has communication logs, or recordings. Hunt down your CRM people and see what the “input” is they get from different channels (think entries of your site’s “contact form” for example).
  • Go through keyword research to detect how the outside world is communicating around the topics/subjects the bot will be handeling.

step 5: name the bot

  • Me: “Hey Google, Let me talk to Lunchbot”
  • Google: “Sure, here’s Lunchbot”
  • Lunchbot: “Hi, I’m lunchbot! You in a pickle?”
  • Me: “Could you explain to the audience what the difference is between AI and bots”

Step 6: visualize the bot character

Now what?

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